Bloom focuses on the conquest of the North Pole as she reveals how popular print and visual media defined and shaped American national ideologies from the early twentieth century to the present.
George Washington: Revolutionary general, Father of His Country, first president, authentic hero, prime mover in establishing a constitutional government, squire of Mount Vernon, itself a national shrine. The sheer ubiquity of his persona makes him an excellent focus for understanding how Americans from the centennial of the nation's birth to the present have rediscovered their colonial origins and have manipulated what they found for a variety of social, economic, and political purposes. The more modern we become, says Karal Ann Marling, the more desperately we cling to our Washingtons, to our old-fashioned heroes, to an imaginary lost paradise chock-full of colonial furniture.
Marling has pursued the figure of Washington from flea markets to World's Fairs in order to understand his significance in American culture and iconography. Of all American heroes, she points out, Washington is the one most closely tied to artifacts, relics, material possessions, style. She describes the Philadelphia Centennial Exposition of 1876, where the federal government exhibited a scene of camp life at Valley Forge, complete with Washington's coat, pants, and other personal objects that lent a strong domestic flavor to the nascent colonial revival. When the restoration of Mount Vernon was begun in the late nineteenth century, it was financed and directed by women, as was much of the historic preservation of the period. Thanks to these efforts, the American home became the scene of successive waves of a revivalism that is still very alive in the 1980s.
In describing Washington's talismanic importance, Marling shows the efforts of twentieth-century politicians to co-opt his incorruptible image. When Harding wanted to convince Americans of his reliability and probity, he campaigned from the Colonial Revival porch of his house on Mount Vernon Avenue in Marion, Ohio. The Washington image was mined for the campaigns that celebrated Calvin Coolidge's Puritan simplicity and Herbert Hoover's engineering talents, said to be related to George Washington's career as a surveyor; more recently, Ronald Reagan at his second inaugural invoked the vision of the humble general praying in the snow at Valley Forge. The neutral and flexible Washington became whatever people wanted him to be—the decorators' darling, the doyen of the D.A.R., the model citizen held up as an example to unruly children and immigrants.
But Marling's book is about more than George Washington and the different ways in which Americans have made use of their past. In her quest for the unhistorical George, Marling has examined the subculture of American life—magazine fiction, historical romances, movies (both silent and talking), and journalism. She traces the descent of high art into such popular forms as posters, plaques, packages, and billboards, all to illuminate how Washington's iconic meaning has influenced styles and tastes on many levels.
Through a sociological analysis of the countercultural print culture of the 1970s, Sam Binkley investigates the dissemination of these self-loosening narratives and their widespread appeal to America’s middle class. He describes the rise of a genre of lifestyle publishing that emerged from a network of small offbeat presses, mostly located on the West Coast. Amateurish and rough in production quality, these popular books and magazines blended Eastern mysticism, Freudian psychology, environmental ecology, and romantic American pastoralism as they offered “expert” advice—about how to be more in touch with the natural world, how to release oneself into trusting relationships with others, and how to delve deeper into the body’s rhythms and natural sensuality. Binkley examines dozens of these publications, including the Whole Earth Catalog, Rainbook, the Catalog of Sexual Consciousness, Celery Wine, Domebook, and Getting Clear.
Drawing on the thought of Pierre Bourdieu, Zygmunt Bauman, and others, Binkley explains how self-loosening narratives helped the middle class confront the modernity of the 1970s. As rapid social change and political upheaval eroded middle-class cultural authority, the looser life provided opportunities for self-reinvention through everyday lifestyle choice. He traces this ethos of self-realization through the “yuppie” 1980s to the 1990s and today, demonstrating that what originated as an emancipatory call to loosen up soon evolved into a culture of highly commercialized consumption and lifestyle branding.
Cheerleading has become a staple in American culture. The cheerleader straddles two contradictory symbolic poles. This individual is an instantly recognized figure representing youthful attractiveness, leadership, and popularity. Yet, for many, the cheerleader is seen as epitomizing mindless enthusiasm, shallow boosterism, and objectified sexuality. This contradictory view is explored in this extensively documented book.
The essays in Goddesses and Monsters recognize popular culture as a primary repository of ancient mythic energies, images, narratives, personalities, icons, and archetypes. Together, they take on the patriarchal myth, where serial killers are heroes, where goddesses—in the form of great white sharks, femmes fatales, and aliens—are ritually slaughtered, and where pornography is the core story underlying militarism, environmental devastation, and racism. They also point to an alternative imagination of female power that still can be found behind the cult devotion given to Princess Diana and animating all the goddesses disguised as popular monsters, queen bitches, mammies, vamps, cyborgs, and sex bombs.
From the influential work of Los Bros Hernandez in Love & Rockets, to comic strips and political cartoons, to traditional superheroes made nontraditional by means of racial and sexual identity (e.g., Miles Morales/Spider-Man), comics have become a vibrant medium to express Latino identity and culture. Indeed, Latino fiction and nonfiction narratives are rapidly proliferating in graphic media as diverse and varied in form and content as is the whole of Latino culture today.
Graphic Borders presents the most thorough exploration of comics by and about Latinos currently available. Thirteen essays and one interview by eminent and rising scholars of comics bring to life this exciting graphic genre that conveys the distinctive and wide-ranging experiences of Latinos in the United States. The contributors’ exhilarating excavations delve into the following areas: comics created by Latinos that push the boundaries of generic conventions; Latino comic book author-artists who complicate issues of race and gender through their careful reconfigurations of the body; comic strips; Latino superheroes in mainstream comics; and the complex ways that Latino superheroes are created and consumed within larger popular cultural trends. Taken as a whole, the book unveils the resplendent riches of comics by and about Latinos and proves that there are no limits to the ways in which Latinos can be represented and imagined in the world of comics.
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